We aim to increase the contribution of non oil and gas sectors by initiating and developing economically sustainable projects to meet the needs of the public and enrich life in Oman.

ASAAS vision is to be a leading developer committed to generating sustainable returns while enriching peoples quality of life. In its mission to initiate and deliver businesses that generate a sustainable return and contribute to the national strategy for economic diversification, ASAAS operates under a number of core brand values:

Empathy
Empathy reinforces our value of understanding the needs and wants of different stakeholders and accordingly, delivering projects and investment opportunities that are vital for the growth of Oman economy.

Ingenuity
ASAAS key competency is built upon its ability to identify investment opportunities, as well as its commitment to meet public demand with intelligent solutions that counter existing challenges, and its pursuit of original ideas defined by resourcefulness, efficiency and pragmatism.

Initiative
Building an entrepreneurial mindset, taking measured risks, increasing shareholders wealth, and exploring new business initiatives that contribute to the growth of Oman as a nation are what define ASAAS approach to business.

Commitment
ASAAS success is simply based on delivery and execution. Delivering more than promised is an entrenched working culture that serves the company as a strong driver of achievement.

Collaboration
ASAAS business model evolves around the collaboration of the public and private sectors efforts to best achieve the companies goals. The key partnership also lies between ASAAS employees and partners.

Focus on public and private partnerships, co investments, and integrated supply chain development to deliver sustainable economic returns and social value.