We are ASFAR, the Saudi tourism investment company, a PIF Company that is established to be the catalyst for tourism investment and tourism sector transformation in the Kingdom. Through the power of win-win partnerships with the public and private sectors, we focus on propelling tourism in Saudi Arabia as a key enabler of growth, in alignment with the National Tourism Strategy.

Our approach is rooted in rigorous analysis and a commitment to sustainable development. By targeting these key areas, we aim to foster economic growth, enhance infrastructure, and drive the tourim industry to new horizons.