Holborn Assets is a leading international financial advisory group. We insist that our advisers are qualified and that they come to us with extensive experience and track records in the sector.

All our advisers come from the tough regulatory regime of the UK and similar jurisdictions; as such, they approach financial planning in a holistic and compliant manner. We are not sales driven. We are professional advisers adhering to the company’s mission which is to ensure that you get quality, independent advice and service, that your money is put in the right place at the right time and that you are treated with integrity and respect.

Moreover, our unparalleled relationships with the best product providers help to assure that we make available superior investment and protection solutions for the increasingly sophisticated expatriate community we serve. Our company has been established in the United Arab Emirates since 1998 and has grown dramatically in recent years.
We have made significant investments in infrastructure to support this growth, to ensure we maintain our leading position and to meet the company s vision of being the independent financial services group of choice in the UAE and internationally. In order to serve our clients better, we moved the Head Office in 2012 to a new address in the TECOM area of Dubai Internet City; a stylish, brand new 12,500 sq ft office which we believe represents our exponential growth as a company, and our commitment to excellence.

Our international footprint has grown considerably in recent years and with offices in Middle East Africa, Asia and Europe, we are now in an even stronger position to look after client needs worldwide. Wherever we operate, we adopt the highest regulatory standards. We have invested heavily in an extensive redevelopment of our IT systems.

This will provide world class administrative support to our clients and to our advisers who, in turn, will then be better equipped to provide the best solutions and client care. One other note about our advisers most are members of the Chartered Insurance Institute (CII) or Chartered Institute of Securities and Investment (CISI) in the UK and continue to expand their knowledge through examinations ultimately leading to the prestigious designation of Chartered Financial Planner.

We believe we differentiate ourselves from almost all others in this part of the world by insisting that our professionals by far our most significant asset continue their development in this fashion. You can, therefore, be confident you will get the best advice available in the marketplace. We are delighted to be awarded and recognized both globally and locally for our excellence in client services and will continue to work passionately towards implementing client centric solutions.

Finally, I wish to state that we have a strong ethical basis to business that is reflected in our continued development of Corporate Social Responsibility projects. Many of our international offices support local charities and are proud to give back to the communities they live and work in. We would like to welcome you and your friends to become satisfied clients of Holborn Assets, and if, at any time, you feel we fall short in the advice and service we offer, then please contact our friendly client relations team.

Asset allocation.
Allocation in the world of investing refers to the mix of assets. Assets can include equities, cash investments, and bonds. Assets can also be alternative investments such as property, hedge funds, and private equity.
Having a solid asset allocation plan is essential. The assets you choose will ultimately influence your returns while also spreading the risk. The assets you choose will ultimately influence your returns while also spreading the risk.
The final decision on asset allocation is usually influenced by your risk tolerance.
For example, someone with a high profile will have a portfolio more weighted towards volatile investments such as equities. On the other hand, if something wasnt so keen to take risks, their profile may be weighted more towards bonds.

Diversification.
There are no certainties with investing, and there are always risks involved. Diversification is a tool used by professional asset managers to reduce risk. You can diversify by asset class, geographical location, sector, or all of the above. Diversification of investments is a great way to reduce risk.

Rebalancing
In life, things change. Your goals or the timeframe of those goals can change, so can the market.
The point of rebalancing your portfolio is to make sure it is still performing in a way that meets your goals and needs. The portfolio manager can also make sure the target asset allocation is still balanced by rebalancing.